BTE Congress

The congress of BTE Handelsverband Textil. As a federal trade association, the BTE has represented the interests of the German textile retail trade towards political decision-makers, suppliers, trade fairs, fashion centers, and consumer associations for 60 years.

New ways, innovative suggestions and convincing practical examples will then be presented of how the fashion trade can assert itself in the constantly changing market and remain attractive for its customers.

The spectrum of lectures and panel discussions ranges from customer relationship management (CRM) to digital marketing and multichannel strategies to new tools for customer tracking. In addition, the mega-topic “employee recruitment, motivation and further training” is dealt with in a separate block.

The BTE Congress will again be supplemented by an exhibition at which service companies in the fashion industry will show their innovative tools and offers that can support and strengthen the fashion trade.